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ADVERTISING CAMPAIGN

POSTER

VIDEO

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In our poster we decided to symbolize the reality of gender violence. We always see couples kissing and hugging but we don’t see further than that, and the truth is that the worst is what we can’t see. The monster that is drawn like it is a shadow symbolizes the evil things that a human being can do and we can’t see, and of course we decided to put the man inside because it is what we can see and nobody can see more than that. Yet, the monster is holding the dummy that represents victim, that are always being manipulated like the aggressor wants.

The purpose of our video is to reach all those people who are in this situation, give them support and strength to get out of this situation. But it is also focused on society, because gender violence is a current issue, it continues to happen in many houses and we must stop it.

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By Natalia Taribó, Aroa Cabrera & Laia Martinez

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